The 2030 Agenda for Sustainable Development includes an ambitious target to reduce road traffic deaths and injuries by 50% by 2020. It is my hope that this target will leverage renewed momentum for the Decade of Action for Road Safety 2011–2020. While much progress has been made by governments during the Decade of Action to adopt and enforce new road safety laws on risks such as speeding, to redesign roads with protective infrastructure such as sidewalks, and to ensure that vehicles are equipped with life-saving technologies, governments must rapidly accelerate their efforts to achieve Sustainable Development Goal target 3.6.